| 15 December 2011
The first estimates of how many pay-per-views last Saturday's UFC 140 sold are in: 480,000. While this number is a significant increase over the sales they've been putting up as of late - it is the highest-selling PPV since UFC 129 and the third-highest selling PPV of 2011 - it is being reported that UFC brass are disappointed that the show didn't top the 500,000 sales mark.
To put this in perspective, it might be the third-highest selling pay-per-view in 2011, but it would only rank twelfth-best in 2010. But that is life now for the UFC, with sales declining so badly that they should be happy selling 480,000. The true test will be UFC 141, as its headliner, Brock Lesnar, always sells a minimum of 1,000,000 pay-per-views every time he steps into the Octagon. It seems highly unlikely that he'll be able to keep that streak alive.
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